Reversing the Routine with TRESemmé

February 29 is traditionally the one day when a woman can propose marriage. And if you believe a recent article in The Metro, this year more than a third of women are thinking about popping the question!

TRESemmé want to empower women to reverse the routine every day, not just on a Leap Year. TRESemmé are shunning this outdated tradition of Leap Year proposals and have equipped women with these 3 beautiful rings by Comfort Station to #ReverseTheRoutine. The inside of the ring will be engraved with the coordinates of a place which is special for the couple in some way – either where they met, or where they proposed – adding a personalised touch that is unique to the wearer. Finally, an ‘X’ engravement features on the outside of all three rings to replace the stone that would traditionally feature on an engagement ring,
giving a masculine, industrial style.

The #ReverseTheRoutine campaign marks the launch of a revolutionary new reverse wash haircare system. TRESemmé’s Beauty-Full Volume range invites women to condition first to soften hair, then shampoo to wash the weight away. Hair is left smooth and polished, but still full of bounce.


If you would like to pop the question with one of Tresemme’s male engagement rings, email this address: and tell us why you want to propose! We’re looking for the most inspiring responses. 


Open to female UK residents aged 18+.  To enter submit email to with the reason why you want to propose to your partner in max 300 words.  2 entry periods: 1st period opens 11am 29th February and closes 12pm GMT on 7th March 2016, 2nd period opens 11am 8th March and closes 12pm GMT on 14th March 2016. 1 entry per mail address across both entry periods. Prizes: 5x a 9 carat white gold male engagement ring from Comfort Station. 3 rings to give away in 1st entry period, 2 rings to give away in the second entry period.  See here for full terms.