GENEU Pop-Up at Selfridges

I am super excited to announce GENEU‘s pop-up at Selfridges in the Beauty Workshop on the ground floor, from 26th September until 9th October. This is the first time the personalised DNA skincare brand has launched outside of its current store on Lancashire Court, and is also a first for Selfridges in terms of offering DNA testing to their customers.

I was so excited to be able to check out this fantastic brand and to speak to the scientist about the formulation behind the brand.

Throughout the pop-up, Selfridges customers will be invited to try the unique GENEU experience with a DNA saliva-swab, testing for two genes important in determining the ageing process – collagen breakdown and antioxidant protection. Alongside a lifestyle survey, the results are processed in GENEU’s lab to provide customers with their personalised sets of serums.

GENEU have reduced the turnaround time so that Selfridges customers are able to receive a same-day service! DNA samples collected before 2.30pm will receive their results and products by 5.30pm that very same day.

The GENEU DNA Test is £89, and GENEU serum packages start from £200. Selfridges offer the full breadth of GENEU products, plus an exclusive of a luxury 24 personalised serum set for £900 (worth £2,039).

How stunning is the packaging of my very own personalised skincare routine!