Fashion Targets Breast Cancer
Francesca Hull and I at River Island wearing our Fashion Targets Breast Cancer bracelets!
Fashion Targets Breast Cancer is the UK’s biggest charity fashion campaign and helps to raise money for pioneering charity Breakthrough Breast Cancer.
Every year the fashion initiative, started by Ralph Lauren in 1994, unites the fashion world to take on the fight against the disease. In 2012, taking inspiration from the year of the Olympics and the Diamond Jubilee retailer partners M&S, River Island, Warehouse, Topshop, Coast, Laura Ashley, Daisy Jewellery, my-wardrobe.com, Debenhams and Shavata have designed unique pieces for the collection with a best of British theme. Prices range from £2 to £150 and all pieces carry a minimum 30% donation.
One in eight women will be diagnosed with breast cancer in their lifetime and our mission is to stand together and fight it. By rallying together in style, buying the products and helping to raise vital funds we can make a difference to people affected by the disease.
“Buy It, Fight It, Wear your Support”






